North Asia Branch

The North Asia Branch has the mandate to promote Alberta for investment attraction, trade development and government to government relations with the Greater China Region (mainland China, Hong Kong and Taiwan), Japan and Korea.

Key activities are managed in coordination with the five Alberta international offices located in North Asia (Beijing, Hong Kong Special Administrative Region, Taipei, Seoul and Tokyo).

Key activities will focus on the following areas:

Government to Government Relations:

• Represent and advise on Alberta’s interests with regard to foreign governments
• Manage Alberta’s twinning relationships with international jurisdictions, including China (Heilongjiang), South Korea (Gangwon), and Japan (Hokkaido)
• Coordinate inbound programs for visiting foreign officials

Investment Attraction:

• Promote Alberta’s business opportunities to targeted companies in priority markets to attract investment to Alberta.
• Market Alberta by facilitating networking events and programs, and contact introductions in priority markets.
• Coordinate strategic investment and media/journalist missions to Alberta

Trade Development:

• Provide information to Alberta companies attempting to expand and/or initiate international business in order to increase awareness of market opportunities in North Asia.
• Support market entry initiatives for export ready Alberta companies by showcasing their technologies, products and services in North Asia.
• Provide Alberta companies with strategic advice as to how best approach North Asian markets.

Priority target markets for trade and investment include mainland China, Hong Kong, Taiwan, Japan and Korea.

Priority industries are:

• Aerospace and Defence
• Green Building Products
• Information and Communication Technologies (ICT)
• Life Sciences
• Clean Technologies (Environmental Products & Services)
• Energy
  • Products and Services
  • Hydrocarbon Upgrading and Petrochemicals
  • Alternative Energy

For more information on Alberta’s relations with the region, view:

• North Asia Relations

For information on Alberta trade or investment initiatives or international intergovernmental relations with North Asia, contact:

Josephine Choi Senior Director Trade and Investment North Asia Branch 403-297-8916 josephine.choi@gov.ab.ca

Nancy Wu Acting Executive Director North Asia Branch 780-427-0279 nancy.wu@gov.ab.ca